In case, you were thinking about using a corporate or commercial video in the near future, it would be in your best interest to consider taking the time to nail down the most essential aspects of any commercial videography. There may be problems arising and complicating your project. Therefore, you should consider adequate market research prior to beginning commercial video production.
Prior to you beginning commercial video production, it would be pertinent that you ensure understanding the people for whom you intend to make the video for. It would imply researching the market segments, determining the kind of content resonating with the audience, and identifying the user types within your targeted audience.