Digital marketing is a bigger panorama under which SEO, content marketing, SEM, SMO, email marketing and other services are included. For creating a digital marketing campaign, the professionals start with keyword research considering the demography and age of the target audience. Then via content, videos, infographics, social media posts and PPC, they campaign on behalf of their clients.
You will find it the most effective way for branding and for marketing your online existence. Instead of keeping the website after creating it, you should connect with Media One or any other reputed digital marketing company to avail the services now.