If you are of the opinion that packaging is just a plain box meant for your product, then you might be really losing part of the possible revenue.
Your sales are based on many factors like price sensitivity of your customers, a range of products, production material cost, etc. There may be many more to think about too.
However, your corrugated cardboard manufacturing for packaging too can be a very important driver that can foster your sales.
Whether you agree or disagree initially, but after reading this short article, you will agree that the above statement actually makes sense.
- Build your brand with your packaging
Your packaging will allow your brand to literally speak, much before your product does. Before seeing the product inside, your customer can see the picture of your product along with your marketing message.
Your packaging will do free advertising of your brand without you making any large investment for advertising and publicity of your products.
- Customers will be ready to pay extra for original packaging
Usually, a majority of the customers will make their purchase decisions in just a few seconds. It is just a myth that people think that for considering the decision to buy anything people make a thorough plan.
Actually, the price that makes a lot of difference while deciding to buy a product. Therefore, intelligent packaging can make lots of difference.
- Recurring customers will be delighted with the premium packaging
Premium packaging will enhance the experience, and also increase the memorability of your brand. So, it may help you to gain both new customers and also cherish relationship with your present customers.
Your new customers will gain by promotion on social media. You can attract your customer by establishing certain seasonal designs for your product. Over the years, your colorful and beautifully designed item will become “supporting” brand image.
- Add value in your sale
Just by making your customer to buy your product is not the end of a sale. Your sale must be a total service. Right from production quality till delivery and packaging. If all these go perfectly well then you are making a successful sale.
Just high-quality product may not be everything, your customers will certainly enjoy your product much more if you deliver it in well-curated box.
- Creative shipping service will increase the chance of establishing bond
Most e-commerce companies now use popular mailing delivery which is reliable and fast but rather costly and too ordinary.
There is much more to your delivery methods rather than courier and mailing. One option you have is using the parcel lockers. They will be perfect for sending any small items into boxes.