For the uninitiated, a corporate photographer specializes in taking headshots, portraits and covering corporate events. Their services are specific to the world of business and they are responsible for creating a professional look for brands. As a business owner, you should hire a corporate photographer sooner or later, because they can help you define how people, especially clients and customers, perceive your brand.
In this post, we have an easy guide for selecting a service that may work best for your needs.
What to look for?
The obvious no-brainer is experience. You need to find a corporate photography service that understands the diverse needs of brands and businesses. The look and feel of a brand should be unique to the industry and its nature of operations, and a corporate photographer is expected to understand that. It is also important that you check the range of services that a company offers, because not all have studios or cover events. Expertise is what makes a corporate photographer different for others, and paying for that is never a bad idea.
In-studio vs. in-office
If you want to get corporate portraits or headshots taken, you have two options – Either to visit the studio of the concerned service and get everything done in a day, or you can invite the corporate photographer and his team at your workplace. Sometimes, photos are best taken in a studio environment, especially when you don’t have a stunning office to show off. Brands with unique and styled workplaces like portraits within their space, so it is a matter of choice.
What about the costs?
Professional services typically charge a fixed price for each person for headshots and portraits. Generally, portraits are a tad more expensive than headshots. The cost will or rather should cover the time, equipment, gear, setup, the actual shoot and postproduction work. If there are additional expenses involved, ask about those in advance, and make sure that you have a fair and transparent contract.
Hiring a corporate photographer is not a choice, especially if you want your business image to soar. It also ensures that your company is seen in a certain way to the public. If you are new to such services, we recommend that you call up a few references and ask about their experience. Done right, images can bring positive publicity, regardless of the size of your company and other aspects.